Biochemica set to bolster brand with new appointment

Michelle Oliver

Michelle Oliver, Marketing and Business Development Officer

Teesside-based water treatment specialist, Biochemica UK Ltd has bolstered its team with the appointment of Michelle Oliver as its Marketing and Business Development Officer.

Michelle, 28, brings almost five years of Public Relations experience to Biochemica, which provides a wide range of industries with a comprehensive package of bespoke water management solutions.

Biochemica, which recently took up new headquarters in Billingham to accommodate its increasing team and benefit from a larger warehouse facility, has enjoyed significant year-on-year growth since its conception in 2007. As part of the company’s ongoing expansion plans, Biochemica recognised the need to appoint a dedicated marketing professional.

Having worked at a North East PR agency since the start of her career, Michelle has serviced a diverse portfolio of B2B, consumer and not-for-profit clients. As such, Michelle is well placed to develop and implement Biochemica’s marketing strategy.

Commenting on her new role, Michelle said: “I’ve been lucky to join Biochemica at an exciting time – not only for the business, but the chemical industry as a whole as it continues to positively impact upon the UK economy.

“There is huge potential for Biochemica to emerge within new markets based on its specialist Total Water Management approach, which means the company has the expertise to address both influent and effluent issues.

“I am really looking forward to utilising my experience to develop a fresh, integrated approach to the company’s marketing strategy, build the company brand and ultimately contribute to Biochemica’s long-term growth.”

Dave Ruddy, Managing Director at Biochemica said: “We pride ourselves on our incredibly dynamic, forward-thinking and highly skilled team. It is our people, together with our solutions-focused ethos, innovative technologies and exceptional service that have helped us to consistently grow, both within the region and nationwide.

“With Michelle on board to focus on our marketing strategy and communicating the Biochemica brand, we can only expect bigger and better things for the future.”

For further information about Biochemica UK Ltd, please call 08455 045440 or email info@biochemica.co.uk.